Spotify can crank up a celebratory tune following the debut of its 2025 Wrapped recap on Wednesday. The 2025 version of Wrapped, the music service’s year-end roundup, launched Spotify’s first multiplayer sport and a listening age feature, and it seems that music followers had been desirous to tune in. This Wrapped launch is the largest ever, in accordance with Spotify. Wrapped 2025 had greater than 200 million engaged customers in its first 24 hours, representing a 19% year-over-year improve.
Thanks to everybody who made this the largest Wrapped but. pic.twitter.com/yhG21YtcGd
— Spotify Information (@SpotifyNews) December 4, 2025
Final 12 months, Wrapped reached 200 million engaged customers in 62 hours. Spotify mentioned engaged customers seen not less than one story throughout the expertise.
Learn extra: Spotify Says My Listening Age Is 79. Is That Bad?
Spotify’s 2025 Wrapped additionally garnered greater than 500 million shares inside its first day, a 41% improve from final 12 months. Shares embrace native shares, screenshots and downloads.
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“Spotify is the place folks proudly specific who they’re via the music, podcasts and books they love most, and Wrapped is our annual highlight on that id,” Marc Hazan, Spotify’s senior vp of worldwide advertising and marketing and partnerships, mentioned in an announcement. “We’re delighted that our customers are loving this 12 months’s expertise and fascinating in report time.”
