Disney Plus might be getting a vertical video feed later this 12 months, Disney introduced as a part of its World Tech & Knowledge Showcase for advertisers at CES.
Primarily based on an interview with Erin Teague, Disney’s EVP of product administration for Disney Leisure and ESPN, Deadline reports that vertical video within the app may embody “unique short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or characteristic titles or a mix.”
“Suppose all of the short-form Disney content material you’d need in a single unified app,” Teague stated onstage at Wednesday’s showcase. “Over time, we’ll evolve the expertise as we discover purposes for quite a lot of codecs, classes, and content material varieties for a dynamic feed of simply what you’re eager about — from Sports activities, Information, and Leisure — refreshed in actual time based mostly in your final go to.”
Replace, January seventh: Added quote from Disney’s Erin Teague.
