Sony and TCL mentioned Tuesday that they are entering into a joint venture that might spin Sony’s TV and audio dwelling leisure enterprise into a brand new firm, by which TCL would have a controlling 51% stake.
But it surely’s not the tip of Sony or its flagship Bravia TVs, which celebrated their 20th anniversary final 12 months. The partnership would retain these manufacturers when it goes into impact, with a goal date of April 2027. Â
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Whereas Sony has been a house theater mainstay for many years, TCL has quickly remodeled itself from a price range model identified for its Roku-embedded sensible TVs to a extra premium band that has competed favorably with high TV makers resembling Samsung and LG. In CNET’s checks, TCL has carried out properly, notably within the LCD television category.
At CES 2026, TCL unveiled a brand new show, the X11L, a large LCD incorporating Tremendous Quantum Dot layer the corporate says provides higher colour and brightness.Â
Of their announcement, the 2 firms mentioned the brand new enterprise will lean on “Sony’s high-quality image and audio expertise cultivated over time, model worth and operational experience together with provide chain administration, whereas using TCL’s superior show expertise, world scale benefits, industrial footprint, end-to-end price effectivity, and vertical provide chain energy.”
Sony and TCL mentioned they hope to have a finalized settlement firmed up by the tip of March. The startup of the brand new firm will even depend upon clearing contract and regulatory hurdles. Â
