Your YouTube Shorts feed would possibly quickly be crammed with much more AI-generated content material out of your favourite creators — together with AI-generated variations of the creators themselves. In his annual letter launched as we speak, YouTube CEO Neal Mohan says that someday this 12 months, creators will have the ability to make Shorts utilizing their “personal likeness.”
Mohan didn’t share additional particulars about these likenesses. “We’ll have extra to share quickly, together with the launch date and the way the characteristic will work,” in response to YouTube spokesperson Boot Bullwinkle. However the likenesses are a part of a rising push from YouTube into AI instruments; this 12 months, creators may even have the ability to use AI to make video games with a textual content immediate (a characteristic already accessible in closed beta) and “experiment with music,” Mohan says. YouTube already affords creators instruments like an AI chatbot for channel analytics, AI-powered auto-dubbing, and AI-generated video clips for Shorts.
YouTube has additionally needed to reckon with AI slop on its platform, and Mohan’s letter has a short part devoted fully to discussing the subject. “Over the previous 20 years, we’ve realized to not impose any preconceived notions on the creator ecosystem,” in response to Mohan, however he says that “with this openness comes a accountability to keep up the prime quality viewing expertise that individuals need.” He additionally says YouTube is “actively constructing on our established methods which have been very profitable in combatting spam and clickbait, and decreasing the unfold of low high quality, repetitive content material.”
Shorts are getting different new options, too. Mohan says that YouTube will likely be integrating “completely different codecs,” together with picture posts, “instantly into the feed” this 12 months. He reviews that Shorts now common “200 billion day by day views.”
