Are you prepared for some soccer? Tremendous Bowl LX pits the Seattle Seahawks in opposition to the New England Patriots at Levi’s Stadium in Santa Clara, California, on Feb. 8. (Here’s how to watch.)Â
For followers of the Hawks (like me!) and Pats, the precise sport is what issues. However like with each Tremendous Bowl, every little thing round it additionally garners consideration, from the Unhealthy Bunny-led halftime present to the enduring commercials. As a result of 2026 is shaping as much as be the yr of AI, synthetic intelligence will play a giant half in Sunday’s Tremendous Bowl adverts.
This is not new. AI ads were part of last year’s Super Bowl, too, with everybody from actor Walton Goggins to The Muppets selling AI in some kind.
Among the AI-related Tremendous Bowl adverts have already been launched, or the businesses making them are speaking about them. This is what we all know is coming to date, and we’ll add extra because it’s revealed.Â
For extra, try our broad roundup of Super Bowl commercials. Not all of them contain AI.
Watch this: What is the Greatest Option to Stream Tremendous Bowl LX?
Svedka Vodka: Terrifying disco robots
From the second the unnerving lipsticked robotic knocks on the digicam, this Svedka Vodka advert is sci-fi all the best way. The robotic is a retired Svedka mascot known as the Fembot (which makes me consider the Bionic Woman villain, however I’m GenX). The company says the advert was “created by people in partnership with robots (aka synthetic intelligence).” The robots are freakishly easy and scary; they take over the dance ground from the people, and when the male one (BroBot) really drinks the vodka, it pours out pink liquid that appears like he is hemorrhaging from his throat, after which he additionally… catches on fireplace?Â
Anthropic: Mocking adverts in AI
AI large Anthropic, the maker of its chatbot Claude, is utilizing its Tremendous Bowl business time to make fun of rival AI companies that will convey promoting to their chatbots. Particularly, Anthropic goes after OpenAI for testing ads on ChatGPT, with out naming names. In a 30-second advert, a younger man asks AI for assist getting six-pack abs, and the AI, within the type of a private coach, begins serving to him, then begins hawking fictional insoles that can make him taller.
In a 60-second advert, a person asks a therapist (representing the AI) for assist speaking along with his mom. The AI therapist begins to assist him, then segues right into a disturbing business pitch for a creepy fictional courting service pairing up younger males with older girls. What within the Oedipus complicated is occurring there?
Google Gemini: New home, new look
Google’s Tremendous Bowl advert focuses on a sensible use for picture enhancing in its Gemini AI. A household transferring into a brand new home can see how their very own furnishings would look within the new rooms, envision portray the partitions blue, add a trampoline to the yard and visualize their backyard. That is maybe one of the helpful AI adverts, however the unhappy music has me questioning whether or not this transfer was a welcome one. Did the opposite mother or father die? I’m clearly overthinking it.
Wix: Making web sites with AI
Wix is a website-building firm, and its Tremendous Bowl advert will promote its Wix Harmony platform, which contains AI into its web site creation instruments. The business is a few girl who desires Wix Concord to assist her make a web site for her handmade furnishings enterprise, which looks like exactly the form of job AI will get rid of.
Artlist: Parodying different Tremendous Bowl adverts
Artlist is an AI platform for video creation, and to indicate how simple their platform is to make use of, the corporate made its Tremendous Bowl advert in 5 days. You would possibly recognize it extra if you recognize the rest of the Super Bowl commercials this yr, because the advert itself presents mild jabs on the others, together with Pepsi’s polar bear spot and Submit Malone’s Bud Gentle advert. (A cowboy hat on a model head is labeled, “Do not Contact, Pre Malone.”) A horse and an eagle additionally hang around collectively in a spoof of Budweiser’s tear-jerking commercial displaying a Clydesdale and bald eagle.Â
OpenAI: Who is aware of?
OpenAI, the synthetic intelligence firm behind ChatGPT and the text-to-video maker Sora, will run a Tremendous Bowl business, in response to The Wall Street Journal. However with simply days till the large sport, the advert hasn’t been launched but. Last year’s OpenAI Super Bowl ad used dots to create photos of iconic innovations and discoveries, from fireplace and the wheel to trains, jets and the moon touchdown, with the tagline, “All progress has a place to begin.”
(Disclosure: Ziff Davis, CNET’s mother or father firm, in April filed a lawsuit in opposition to OpenAI, alleging it infringed Ziff Davis copyrights in coaching and working its AI methods.)
Meta: Oakley glasses
You would possibly assume your smartphone already offers you a digicam in your pocket always, however perhaps you need to put on that digicam in your face? Meta, the proprietor of Fb, has launched a brief teaser video for its 2026 Tremendous Bowl advert, which can promote Oakley-branded AI glasses. These aren’t being pitched to seize your child’s first steps; everybody on this advert is seemingly an X Video games-style superjock. If this appears vaguely acquainted, it’s. Throughout the 2025 Tremendous Bowl, Meta ran an advert displaying actors Chris Pratt and Chris Hemsworth carrying AI glasses to view Kardashian mother Kris Jenner’s artwork assortment.
