It wasn’t simply the Seahawks and the Patriots clashing at this yr’s Tremendous Bowl. Anthropic, the corporate behind Claude, dropped some not-so-subtle digs at its chief rival, OpenAI, in commercials that criticised the latter’s determination to start out introducing adverts.
Anthropic had a number of commercials that played during the game, together with one the place a younger man asks a jacked private coach to assist him get a six pack quickly.
It is a fairly slick advert and, at no level, does it instantly reference ChatGPT, which confirmed again on January 16 that it would soon be introducing ads. Nonetheless, that did not cease Sam Altman, the CEO of OpenAI, from responding with a 420-word lengthy post on X final week when the adverts have been first teased.
Whereas Altman claimed the adverts “are humorous” and that he “laughed”, he additionally mentioned they have been “so clearly dishonest.”
“Our most essential precept for adverts says that we gained’t do precisely this; we’d clearly by no means run adverts in the way in which Anthropic depicts them. We aren’t silly and we all know our customers would reject that.”
First, the great a part of the Anthropic adverts: they’re humorous, and I laughed.However I ponder why Anthropic would go for one thing so clearly dishonest. Our most essential precept for adverts says that we gained’t do precisely this; we’d clearly by no means run adverts in the way in which Anthropic…February 4, 2026
Altman returns fireplace at Anthropic, accusing it of “doublespeak” and saying the corporate needs to “management what individuals do with AI.”
He then goes on to speak about Codex, ChatGPT’s new coding agent. Sadly, he additionally would not give us any additional concrete particulars concerning the rollout of adverts on ChatGPT and what to anticipate.
How will ChatGPT show adverts?
OpenAI has beforehand confirmed that the Plus, Pro and Enterprise subscriptions is not going to get adverts, and likewise that ChatGPT’s responses “is not going to be influenced by adverts” and that subscribers’ conversations will stay personal and gained’t be used to focus on promoting.
The commercials themselves can be separate and clearly labeled. In an instance that OpenAI described as one of many codecs it plans to check, the commercial reveals up on the backside of your chat with a linkout.
In the meantime, the corporate says that chats which cowl delicate matters like well being, psychological well being or politics additionally will not obtain adverts. At the moment, solely customers aged over 18 can be a part of the testing process and OpenAI says it would search suggestions to make sure adverts “assist broad entry to AI.”
Sam Altman’s full response to Anthropic’s ‘dishonest’ commercials
If you wish to know every thing that Sam Altman mentioned in response to Anthropic’s Tremendous Bowl adverts, this is his full assertion:
First, the great a part of the Anthropic adverts: they’re humorous, and I laughed.
However I ponder why Anthropic would go for one thing so clearly dishonest. Our most essential precept for adverts says that we gained’t do precisely this; we’d clearly by no means run adverts in the way in which Anthropic depicts them. We aren’t silly and we all know our customers would reject that.
I suppose it’s on model for Anthropic doublespeak to make use of a misleading advert to critique theoretical misleading adverts that aren’t actual, however a Tremendous Bowl advert is just not the place I’d anticipate it.
Extra importantly, we consider everybody deserves to make use of AI and are dedicated to free entry, as a result of we consider entry creates company. Extra Texans use ChatGPT totally free than complete individuals use Claude within the US, so we’ve got a differently-shaped downside than they do. (If you wish to pay for ChatGPT Plus or Professional, we do not present you adverts.)
Anthropic serves an costly product to wealthy individuals. We’re glad they try this and we’re doing that too, however we additionally really feel strongly that we have to convey AI to billions of people that can’t pay for subscriptions.
Possibly much more importantly: Anthropic needs to manage what individuals do with AI—they block corporations they do not like from utilizing their coding product (together with us), they wish to write the principles themselves for what individuals can and may’t use AI for, and now additionally they wish to inform different corporations what their enterprise fashions may be.
We’re dedicated to broad, democratic determination making along with entry. We’re additionally dedicated to constructing essentially the most resilient ecosystem for superior AI. We care an amazing deal about secure, broadly helpful AGI, and we all know the one option to get there may be to work with the world to organize.
One authoritarian firm will not get us there on their very own, to say nothing of the opposite apparent dangers. It’s a darkish path.
As for our Tremendous Bowl advert: it’s about builders, and the way anybody can now construct something.
We’re having fun with watching so many individuals change to Codex. There have now been 500,000 app downloads since launch on Monday, and we expect builders are actually going to like what’s coming within the subsequent few weeks. I consider Codex goes to win.
We are going to proceed to work laborious to make much more intelligence accessible for decrease and decrease costs to our customers.
This time belongs to the builders, not the individuals who wish to management them.
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