Autodesk, an organization identified for its suite of 3D design software program, is suing Google over claims that it infringed on its “Move” trademark, as reported earlier by Reuters. The lawsuit, filed in a California court last week, alleges that the identify of Google’s AI video generator, Move, will doubtless confuse clients with Autodesk’s personal AI-enabled filmmaking instruments beneath the “Move” model.
Autodesk first launched Move in 2022 as a cloud-based platform for filmmakers and different creators. It has since rolled out merchandise beneath the Move umbrella, together with Move Studio, which makes use of AI to remodel live-action footage into 3D scenes.
After Google launched its AI-powered Flow app in May 2025, Autodesk claims it requested the tech big to cease utilizing the “Move” identify. Google allegedly responded by saying it could market the product as “Google Move — relatively than simply ”Move.”
Nevertheless, Autodesk claims Google “misrepresented” its intentions about its plans to make use of the “Move” model. The corporate alleges Google filed a trademark within the Kingdom of Tongo, “the place functions are usually not usually out there to the general public,” earlier than making use of to register the standalone “Move” identify within the US, citing its Tonga software.
Autodesk claims confusion between its Move merchandise and Google’s Move app has already occurred, alleging that folks on social media, magazines, and Google Move customers “have mistakenly referred to Google’s product as ‘Move Studio.’”
Autodesk is asking the courtroom to dam Google from utilizing the Move trademark, in addition to for unspecified damages associated to the alleged infringement. Google didn’t instantly reply to a request for remark.
