A brand new survey suggests ChatGPT isn’t simply an occassional AI device for fast solutions or writing assist anymore. For a rising variety of customers, it’s changing into the primary display they open — and the place they anticipate to run extra of their every day digital life.
In keeping with new information from subscription bundling platform Bango, 72% of ChatGPT subscribers within the U.S. say they’ve set the chatbot as their homepage on desktop and cellular, changing conventional beginning factors like Google Search.
That’s a big signal that AI is shifting from something you “use sometimes” to something you start with — and it could change how people search, shop and get things done online.
TL;DR — key stats from the Bango survey of 1,400 ChatGPT users in the U.S.
- 72% of U.S. ChatGPT subscribers have set ChatGPT as their homepage on desktop and mobile (replacing traditional search engines like Google)
- 78% have added the ChatGPT widget to their phone or tablet home screen
- 74% say they’d be open to paying for products directly through ChatGPT
- 72% expect to use individual apps less because services like Spotify and Maps can be accessed inside ChatGPT
- 75% would prefer to complete all daily digital tasks without leaving ChatGPT
- 77% want their AI subscription included as part of a multi-service bundle
- 74% want AI services included as part of their phone contract
ChatGPT is now the first click of the day
Bango’s survey of 1,400 U.S. ChatGPT subscribers also found that 78% have added a ChatGPT widget to their phone or tablet home screen — making it even easier to open AI instantly without launching a browser first.
And this looks like more than a simple shortcut. Instead of typing a search query, scanning results and clicking through links, more users are starting with a conversation and letting ChatGPT do the filtering for them.
The survey also suggests this AI-first behavior is starting to move beyond search and into shopping. Nearly three-quarters (74%) of subscribers said they’d be open to paying for products directly inside ChatGPT, pointing toward a future where fewer clicks and fewer tabs could lead to more purchases happening right in the chat.
ChatGPT is pushing users away from standalone apps
Bango also found that 72% of subscribers expect to use individual apps less, especially as more services become accessible inside ChatGPT — together with instruments for music, navigation and planning.
And 75% mentioned they’d desire to finish every day digital duties with out leaving ChatGPT, which is a giant trace that customers need a single place to handle their on-line lives, not a dozen separate apps preventing for consideration.
Users want AI bundled like everything else
Bango’s data also shows subscribers are thinking about AI the same way they think about streaming services: something that should be packaged, discounted and built into other subscriptions.
- 77% want their AI subscription included in a multi-service bundle
- 74% want AI included as part of their phone contract
That’s a big opportunity for wireless carriers, device makers and subscription platforms looking for new ways to lock in customers — especially as AI becomes a daily habit instead of an occasional tool.
Bottom line
If you’re wondering what this means for Google and different main AI platforms like Perplexity and Claude, it alerts a shift, but it surely does not imply Google Search is lifeless.
Search quantity continues to be huge, and loads of individuals don’t belief AI to be correct sufficient for every part.
If extra customers start their day inside ChatGPT as an alternative of inside Google, that adjustments how discovery works — for advertisers, app builders and publishers. It’s much less about who ranks first on a outcomes web page and extra about who will get surfaced contained in the AI expertise individuals open earlier than anything.
As Bango subscription professional Giles Tongue put it, “Shoppers are more and more constructing their digital lives round ChatGPT… Firms that embrace this new AI entry layer will keep closest to their clients.”
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