After rolling out age verification final yr, Roblox is aiming to develop the variety of gamers over 18 on its platform. As famous in its 2025 year-end earnings report, 45 p.c of Roblox’s day by day lively customers have accomplished an age verify as of January thirty first. Of those that have verified their age, 27 p.c are adults. Roblox additionally reported that this age class is spending more cash on its platform than customers underneath 18.
Roblox is planning to attempt to pull in additional grownup gamers by increasing sure “high-fidelity” genres on its platform, because the earnings report notes: “We’re prioritizing a few of the largest and highest-monetizing genres within the gaming market—e.g. Shooters, RPGs, and Sports activities & Racing.” Roblox can be placing extra emphasis on efficiency and graphics high quality as a part of its push to draw older audiences.
